Everything You Need to Know About Auditioning for a Commercial
Have you ever auditioned for a commercial? If not, the
thought of this can be somewhat intimidating. However, if you get the gig, the
residuals (rewards) are great.
If you want the best chance possible to land a role in a
commercial, use the tips and information found here.
Your Look Is Important
Approximately 70 percent of the entire audition is over
before you say a word. While this may not seem fair, it’s the way it is. How
you look plays a huge role in if you get the part in a commercial. When you are
trying to tell a story in 30
seconds (or less) it’s important to establish the characters right away. If
you don’t look like the intended character that the creative team has pictured,
it won’t be possible for you to get the job (in most cases).
Consider How You Present Yourself
You also have to think about how you present yourself. How
do you say your name? What does your voice sound like? What type of general
attitude do you have? All this is going to tell the casting team a lot about
you – long before you deliver a line.
Take some time to get to know the character you are
auditioning for. By doing this, you can figure out how to present yourself, so
you portray this character accordingly.
Only a Few People will Determine Your Fate for the Commercial Casting
When it comes to casting for a television commercial,
there’s a small team of people in the room who are going to say if you get the
job. The director is one, along with the creative team and ad agency.
it’s the director and the agency creatives who are going to decide who is
selected. Those options are then presented to the creative director of the
agency, who has veto power. After the creative director agrees, recommendations
are given to the client. In some cases, there are several levels on the
client’s side that must be gone through before the final casting decision is
You Can Make Yourself “Right” for the Role
Be sure that you read the casting spec before you go to the
audition. Try to find clues in the write-up and make changes to your wardrobe
and your performance based on this. If you get past the audition and get a callback,
this is good news, and it is probably because you seemed “right” for the
Getting the Job
When you are auditioning for a role in a commercial, there
are more than a few things that you need to consider. Be sure to keep the
information here in mind to ensure that you have the best chance possible of
getting the job.
You can also use the services of a professional
agency to help you prepare for the audition. Just be sure they are
reputable so that it will increase your odds of being hired.